Clean Edge Case Questions Essay Example | Topics and Well Written Essays - 250 words

Clean Edge Case Questions - Essay Example This functions to maintain sales and productivity for the old products while establishing a niche in the market for the new products. The idea is to avoid the new product from cannibalizing the old products while simultaneously maintaining a competitive edge for an organization’s entire product range. The customer’s sense of utility for both products should remain high for both products. There is a real threat of the new product over-shadowing the old product; therefore, it is paramount for the marketing team to have ample preparation for such an eventuality. Defects in the new product released warrants management to either recall the released products. This is a weakness, which the organization should strive to eradicate (Beckham & Quelch). Non-disposable razor use is categorized into two general types. The first is the everyday shaver, which seeks to create an ultimate shaving experience for consumers. The product’s affordability ranges from high to low-end. Conversely, the second category is the general shaver, which is available for all consumers depending on their financial capabilities. The R&D department at Clean Edge seeks to find out consumers’ frequency of use, their budget and their expectations of the product; for example, a consumer’s lifestyle determines the type of razor they require. I would recommend Clean Edge being sold as a niche positioned product, which offers the ultimate shaving experience for men who shave routinely and who seek a superior razor and performance razor. This will appeal to the functionality appeal of the consumer for a non-disposable, high quality razor. This will maintain the competitive edge that Clean Edge has and set it apart as a high quality product- a must have which appeals to the masculine in the male consumer. I would not recommend the mainstream positioning of the Clean Edge, as it would face harsh competition form the already flooded market. It could also spell the decline in

The Merchant of Venice Antonio's trial (Act 4) Essay

The Merchant of Venice Antonio's trial (Act 4) - Essay Example s a few impossible tasks like asking the tides not to rise, expecting the wolf to show pity to the ewe and not to devour the lamb, and to expect the firs not to make noise when the wind blows throw them, and then goes on to say that these are easily done as compared to expecting Shylock to be merciful. Shylock answers to the accusation by stating that he is no less merciless than the rest of the so called civilized men present there. He states how these people mistreat their slaves and how none of them would dream of treating them on equal footing with themselves. He then asks why it is that he is expected to forego his â€Å"pound of flesh† when they do not forfeit their slaves. Analyze the factores of argument used and identify these with those that both Shylock used & the lawyer (Portia) used. Consider the key factors as presented in your text book (Beyond feelings by Vicent Ryab Ruggiero 8th edition) - both the positive & negative forms of argument. The arguments that Antonio uses to state why it is useless to expect mercy from Shylock are negative. It is easy to see how he builds the premise to prove that Shylock is heard-hearted. The stated premise here is that impossible things can be achieved more easily than to get Shylock to change his heart. The Conclusion being that Shylock will not change his mind, for he is merciless. When Portia and Shylock argue later on, Portia first of all uses affirmative argument towards showing mercy, which Shylock simply denies by using the negative argument, which is that the law allows him to get the bond enforced, so there is no need for mercy. Portia uses affirmative arguments, whereas Antonio shows negative arguments towards a show of mercy. Portia states why Shylock should be merciful whereas Antonio avers how Shylock would not be merciful. Shylock’s own arguments remain the same, whether he is arguing with Portia or with Antonio. His premise is simple that as he is not required to show mercy under any law,